AI vs Humans in Research… Who Actually Wins?

Koalatative's Gerda Thomas and Experiment Nation's Rommil Santiago answer your CRO questions

An ongoing series that will go on until one of us is tired of answering questions.

Koalatative's Gerda Thomas and Experiment Nation's Rommil Santiago answer CRO questions from the community.

Chapters

• 00:00 Why content actually drives opportunities

• 03:15 What “research” really means

• 04:00 How many responses you actually need

• 06:00 Why AI fails at qualitative analysis

• 07:30 When to sample vs analyze everything

• 09:00 Using research for marketing copy

• 10:00 Why not talking to customers is a red flag

• 11:00 Survey politics and internal resistance

• 13:30 Bad survey questions and bias

• 16:00 Personalization vs CRO (what’s the difference?)

• 22:30 Personalizing outreach properly

• 26:30 Why research projects spiral out of control

• 29:00 How to actually make research a habit

• 31:00 How to ship research faster (timeboxing)

• 34:00 “Business jiu-jitsu” and fake urgency

• 35:30 Final thoughts (and laundry)