Veteran experimenters, Rommil Santiago and Tracy Laranjo, decided to approach CRO interviews in a new direction with their new series entitled CRO TMI. In this short, rapid fire format, Rommil and Tracy answer questions that folks are often too shy to ask and share more detail than most people care to share - giving listeners insight into what it's REALLY like to be an experimenter.

Ekaterina (Shpadareva) Gamsriegler, a seasoned growth and marketing expert, shared her insights on mobile app experimentation. Here are 5 key takeaways: Mobile experimentation is more complex: Release cycles are longer, and dependencies on app versions can slow down learning. Think beyond the app: Experimentation should encompass ads, store listing pages, and the app itself. Borrow insights from other areas: Use data from paid advertising to inform store listing optimizations. Interconnectivity is key: Changes in one area can impact others. Strong stakeholder management is crucial. Document everything: Detailed documentation helps track results and avoid surprises.

Tracy Laranjo shares learnings from years of growing her career with Suchita Srinivasan, here are some key takeaways: 1. CRO vs Experimentation: CRO focuses on driving performance and results, while experimentation centers around decision-making and validating ideas. 2. Agency vs In-House: Tracy’s journey highlights the benefits of agency experience for rapid skill development and exposure to diverse challenges. 3. Building Your Experimental Brand: Don’t be afraid to be yourself online, even if it’s not the typical thought leader persona. 4. Adapting to Constant Change: Focus on fundamentals and building your skills; stay curious and open to new developments, but don’t fear the future. 5. CRO is for Everyone: While AB testing requires scale, CRO encompasses qualitative research and user interviews, making it accessible for businesses of all sizes.