The Uncomfortable Truth About AI, ROI, and CRO Careers

Koalatative's Gerda Thomas and Experiment Nation's Rommil Santiago answer your CRO questions

Part 3 of 3

Koalatative's Gerda Thomas and Experiment Nation's Rommil Santiago answer CRO questions from the community.

Chapters

• 00:00 – Intro & warm-up

• 04:34 – How far can AI actually help in delivering CRO?

• 11:19 – How do experimentation experts estimate MDE for continuous metrics like ARPU?

• 15:28 – How do you make the most of research time when there’s no time to do anything?

• 19:29 – How do you handle being asked to audit a site as part of a CRO interview?

• 24:20 – How do you approach CRO in volume recruitment?

• 28:21 – How do you get out of the endless ROI loop with stakeholders (and stop saying “CRO”)?

• 31:46 – Why do some CRO agencies not have designers on the team?

• 33:47 – Outro & announcements