Is CRO Even a Real Science?

Written By Rommil Santiago

Koalatative's Gerda Thomas and Experiment Nation's Rommil Santiago answer your CRO questions

Part 3 of 3

Koalatative's Gerda Thomas and Experiment Nation's Rommil Santiago answer CRO questions from the community.

Chapters

  • 00:00 – What Is “Modern CRO” Anyway?

  • 03:30 – How Do Teams & Agencies Succeed in Today’s CRO?

  • 05:20 – How Do You Handle Terrible Stakeholder Ideas?

  • 06:22 – How Should Beginners Break Into CRO Today?

  • 10:36 – How Can a New CRO Agency Win RFPs Without Case Studies?

  • 13:46 – Should CRO Expand Into Retention & Advocacy?

  • 18:55 – How Do Teams Avoid Confirmation Bias?

  • 21:32 – Is CRO a Real Science? (Be Honest.)

  • 23:04 – What Does Good Experiment Structure Actually Look Like?

  • 26:57 – What If Your Company Values SEO More Than CRO?
    33:28 – How Should Teams Approach Hyper-Personalization Plugins?

  • 40:41 – How Should We Even End This Podcast?

 
Rommil Santiago
Next

The Uncomfortable Truth About AI, ROI, and CRO Careers