Why CRO “Best Practices” Keep Failing (And AI Might Make It Worse)

Koalatative's Gerda Thomas and Experiment Nation's Rommil Santiago answer your CRO questions

An ongoing series that will go on until one of us is tired of answering questions.

Koalatative's Gerda Thomas and Experiment Nation's Rommil Santiago answer CRO questions from the community.

Chapters

• 00:00 Intro & CRO community questions

• 01:46 CRO best practices that failed in real life

• 02:28 Do homepage carousels actually work?

• 05:02 Hero videos, agencies & emotional design

• 06:25 When carousels might make sense

• 08:24 Should AI run the entire CRO workflow?

• 11:48 Why experimenters still don’t trust AI

• 14:49 Best & worst survey questions in CRO

• 17:30 Emotional branding vs usable websites

• 18:26 Dark mode websites & readability debate

• 21:29 Synthetic AI users for testing & research

• 23:56 Why fake users can’t mimic real humans

• 26:32 Using AI as a research starting point

• 28:41 Closing thoughts & Slack community invite