Recent Presentations, EVents & Interviews

Ask a CRO

Koalatative’s Gerda Thomas and Experiment Nation’s Rommil Santiago answer questions from the community in a new YouTube series.

Conferences

2025

Topics include: AI, and Career Advice

2024

Topics include: Working with HiPPOs, AI and PLG

2023

Topics include: Politics, Personalization and Low-Traffic

EVENTS

Trends that have to stop

Product Experimentation

Interviews

See our recent episodes below or watch them all on YouTube.

Season 5

Season 4

Season 3

Recent Episodes

Some episodes from the last couple of years

YouTube Video Index

We have so many Videos, I asked ChatGPT to sort them by topic. To be honest, I think it got it wrong. But it’s better than nothing.

Analytics

Topic Subtopic Summary Related Videos
Anomaly & Quality Data QA & alerts Catching anomalies and maintaining trust in data.
Cohorts & Retention Time-based cohorts Measuring retention and cohort behaviors.
Dashboards & Viz Reporting & storytelling Turning analysis into decisions and action.
Event Tracking Schema & governance Clean, governed event tracking for analysis.
Experiment Readouts Narrative & action Telling a crisp story and driving action from results.
Funnel & Pathing Drop-offs & sequences Analyzing user paths and funnel drop-offs.

CRO

Topic Subtopic Summary Related Videos
A/B & Multivariate Testing Test design Designing and running controlled experiments (A/B and MVT).
Accessibility Inclusive UX Ensuring accessible experiences that also convert.
Analytics Foundations Attribution & tracking Ensuring reliable measurement and attribution.
Checkout & Payments Payments UX Improving cart and payment success rates.
Experiment Operations Testing workflow How teams plan, QA, and ship tests consistently.
Forms & Inputs Error states & validation Reducing form friction with better validation and UX.
Funnel Optimization Friction & drop-off Finding and fixing funnel leaks to lift conversion.
Landing Pages & Copy Messaging & layout Optimizing landing page hierarchy, copy, and CTAs.
Micro-Interactions UI polish Small UI cues that clarify and motivate action.
Mobile UX App & responsive Optimizing mobile and app conversion patterns.
Performance Core Web Vitals Improving speed and stability for higher CVR.
Personalization Segmentation & targeting Tailoring experiences to segments to lift CVR.
Survey Analysis Voice of customer Turning survey data into testable hypotheses.

Experimentation

Topic Subtopic Summary Related Videos
Analysis & Debugging Outliers & sanity checks Post-test analysis and debugging wins/losses.
Hypotheses & Design Hypothesis frameworks Crafting hypotheses and prioritizing experiments.
MVT & Factorials Interactions & DOE Designing tests to learn interactions efficiently.
Metrics & Guardrails North-star & safety Balancing primary metrics with guardrails.
Multi-armed Bandits Adaptive allocation Adaptive allocation strategies vs classical A/B.
Power & Sizing Sample size & MDE Planning power and MDE before launch.
Program & Governance Process & ethics Operating a scalable, ethical program.
Sequential Testing Peeking & alpha spending Controlling error while monitoring experiments.

Growth/PLG

Topic Subtopic Summary Related Videos
Freemium & Trials Upgrade mechanics Designing freemium/trial flows that convert.
Lifecycle Messaging Email & in-product Targeted messaging to move users forward.
Monetization Pricing & packaging Optimizing pricing models and packaging.
Onboarding Guides & checklists Designing onboarding that accelerates activation.
Paid Acquisition CAC & ROAS Scaling paid channels while maintaining unit economics.
Retention Habit loops & churn Strengthening product habits and reducing churn.
SEO & Content Acquisition via content Compounding organic acquisition via content.
Self-Serve Checkout & procurement Optimizing self-serve purchase experiences.
Usage Funnels DAU/WAU & feature use Measuring and improving product usage funnels.
Virality & Referrals Loops & incentives Building referral loops and share incentives.