Who are the people behind CRO Memes? We don't know either - but Tracy did recently chat with the elusive group to learn a bit about them.

Learn about how Oliver measures the performance of his team, ensures optimization is connected across functions, and what he'd do if he didn't run experiments.

Learn about how Shaivi approaches new CRO challenges.

Maulin Shah shares his key elements of an experiment-driven roadmap

Tracy also shares a peek behind the curtain of what it's like to work on Experiment Nation.

Kudakwashe shares his advice to designers out there who haven't yet embraced Experimentation.

Joey talks about how to always be aligned to customer needs, working across functions and his drone work.

Lukas shares how he evaluates specialists, and how companies are missing out on 30% of their revenue.

Silvia shares how to apply Maslow’s hierarchy of needs to CRO as well as how to think about testing for value propositions.

Spencer Gray shares how he grew the CRO department at 97th floor and how successful CRO works with other services.

Ana tells us about the differences between the US and Brazil, as well as about the mindset you need to succeed at CRO.

In this episode, Rommil and Tracy interview Melanie Kyrklund from Specsavers on how to run a high-impact optimization program, how to align the program with a product's vision, and how she likes black licorice.

Experimenters put so much emphasis on tool selection that they forget the importance of taking a step back and thinking about the bigger picture.

A conversation with AWA digital's Johann Van Tonder