Webtrends Optimize's Sandeep Shah was recently crowned CRO Memes' Funniest CRO of the Year. Find out about his career, how he stays on top of the industry, and his upcoming personal project.

Luke McDermott on Common CRO Political Obstacles and the most cost-effective ways to stand up a CRO team.

Rishi Rawat is the product page guy. With his 13 years of running A/B tests, Rishi shares what makes an effective product description, his go-to method for segmenting product pages, and how to stand out to your visitors during their most “promiscuous state”.

Symplify's Mika Sano Janze shares her advice for those looking to get into CRO

Speero's Director of CX Optimization, Edgar Spongolts, dives deep into the influential agency's Experimentation Maturity Audit and why maturity matters. Learn about the four pillars of a successful experimentation program and what it takes to reach the highest levels of maturity. Take the audit yourself here: https://speero.link/ExperimentNation

Petra Lylander is a growth marketer who developed the experimentation process at Helsinki-based SaaS company, Aiven. In this episode she talks about process documentation for experimentation and how to get other teammates to care about it.

Olabanji Ewenla is a mentor, a Growth Product Manager, and a believer in Experimentation. Learn about his new book, "The Blood Money in Tech".

Sebastian Bernhardt shares the story behind his new series called Best Approaches, CRO in Germany, and his love for connecting with the Experimentation community.

Curology's Darian Rusow talks about App Store Optimization and the two important traits CROs should have.

Steph walks us through the challenges of growing Specsavers’ CRO team and how she overcame them, her experimentation red flags, and her take on if CRO certifications are really worth it. Plus: A comparison of the CRO job market between Canada vs. the UK, including how well you can expect to be paid as an optimizer.

If you didn't know what the word, "obliquity" meant, read on and discover why it's so important to Experimentation.

Evelyn EBO shares her thoughts on why Product Managers should Experiment and how she gives back to the Product Community.

Tim shares his tips for running low and high maturity experimentation programs, what it’s like to optimize in-house vs. agency, when it is (and is not) ok to make compromises, and to how make your program’s results actually drive action. Plus: Tim’s take on those controversial UI polls on LinkedIn.

Tracy Laranjo chats with Shopify’s Experimentation & Analysis Lead, Shanelle Mullin, about tough buy-in conversations, her take on the “I don’t dream of labour” trend, making experimentation more representative of diverse voices, and how we can empower the next generation of optimizers.

Simon shares how communication and UX are important to any optimization practice.

Tim Mehta talks about how he leverages both quantitative and quantitative research to find frustration points to optimize.

Rohit talks to us about a process called PSIP that hoped him drive 154% growth for over 25 clients.

Manage expectation to avoid headaches when adjusting roadmaps based on experiment results.

CRO not only helps generate sales, it can help save and improve lives.

Farfetch’s Luis Trindade on how to build a strong Experimentation Culture.