Curology's Darian Rusow talks about App Store Optimization and the two important traits CROs should have.

Steph walks us through the challenges of growing Specsavers’ CRO team and how she overcame them, her experimentation red flags, and her take on if CRO certifications are really worth it. Plus: A comparison of the CRO job market between Canada vs. the UK, including how well you can expect to be paid as an optimizer.

If you didn't know what the word, "obliquity" meant, read on and discover why it's so important to Experimentation.

Evelyn EBO shares her thoughts on why Product Managers should Experiment and how she gives back to the Product Community.

Tim shares his tips for running low and high maturity experimentation programs, what it’s like to optimize in-house vs. agency, when it is (and is not) ok to make compromises, and to how make your program’s results actually drive action. Plus: Tim’s take on those controversial UI polls on LinkedIn.

Tracy Laranjo chats with Shopify’s Experimentation & Analysis Lead, Shanelle Mullin, about tough buy-in conversations, her take on the “I don’t dream of labour” trend, making experimentation more representative of diverse voices, and how we can empower the next generation of optimizers.

Simon shares how communication and UX are important to any optimization practice.

Tim Mehta talks about how he leverages both quantitative and quantitative research to find frustration points to optimize.

Rohit talks to us about a process called PSIP that hoped him drive 154% growth for over 25 clients.

Manage expectation to avoid headaches when adjusting roadmaps based on experiment results.

CRO not only helps generate sales, it can help save and improve lives.

Farfetch’s Luis Trindade on how to build a strong Experimentation Culture.

Who are the people behind CRO Memes? We don't know either - but Tracy did recently chat with the elusive group to learn a bit about them.

Learn about how Oliver measures the performance of his team, ensures optimization is connected across functions, and what he'd do if he didn't run experiments.

Learn about how Shaivi approaches new CRO challenges.

Maulin Shah shares his key elements of an experiment-driven roadmap

Tracy also shares a peek behind the curtain of what it's like to work on Experiment Nation.

Kudakwashe shares his advice to designers out there who haven't yet embraced Experimentation.

Joey talks about how to always be aligned to customer needs, working across functions and his drone work.

Lukas shares how he evaluates specialists, and how companies are missing out on 30% of their revenue.