Eddie Aguilar, a developer and CRO specialist, shares his experience with experimentation and optimization. He discusses how he started as a developer at a young age and eventually shifted to optimization. He recounts a specific incident while working with Envision App, where he made a global change to the website that caused a significant error, resulting in a spike in error logs. Eddie emphasizes the importance of communication and collaboration in such situations. Despite the error, the test yielded impressive results, with a 227% revenue lift and 70% LTV lift.

David Mannheim, author and expert on personalization, discusses the importance of personalization in marketing. He emphasizes the need for brands to focus on building relationships with customers based on trust and care. Mannheim distinguishes personalization from segmentation, highlighting personalization as a communication principle rather than just a marketing tactic. He also mentions the challenges faced in implementing personalization, such as the pressure for immediate returns and the balance of metrics.

We sat down with Jason Chappel, founder of Defiant, a specialist Customer Value Optimization agency, to discuss what sets CVO apart from CRO. Jason shares his insight on the importance of understanding and optimizing the entire customer journey, from acquisition to retention, and how CVO can help businesses increase customer lifetime value and drive sustainable growth in your business strategy.

We all know that humans are very complex and are hard to predict how they will behave. This is why we want to do use multiple methodologies in tandem to understand our customers.

To have any real influence or buy-in, you need to be able to tell a good story. Khalil recently interviewed Priya Bhatia to get their advice on how to tell a good story.

Optimizing forms during checkout is crucial for a seamless user experience. By simplifying and streamlining the process, businesses reduce cart abandonment rates and increase conversions. Shortening form length, utilizing autofill options, and providing clear instructions enhance efficiency, minimize user frustration, and ultimately boost customer satisfaction, loyalty, and revenue.Nicoleta walks us through a case-study where she explores a 1 column form vs a 3 column form in checkout.

Are you looking to replace Google Optimize? On Experiment Nation's recent podcast, Charlotte April Bomford chats with Kenneth Kutyn about replacing Google Optimize, how to select a new vendor, and whether it's worth building your own Experimentation Platform (spoiler alert: the answer is usually no).

Tim Thijsse, a senior CRO (Conversion Rate Optimization) consultant at Orange Valley, discusses AI and the future of CRO, and the importance of incorporating qualitative research into company-wide processes. He emphasizes the challenge of linking user behavior and mindset to knowledge and information. Tim shares his background, starting as an interaction designer and later transitioning to UX design and CRO. He highlights the evolution of CRO, the need for a culture of experimentation, and the role of qualitative insights in optimization strategies. Tim also discusses the challenges companies face in adopting an experimentation mindset, such as aligning strategy, operations, and technical aspects, and the importance of having a common metric and collaboration among teams.

Ayat Shukairy emphasizes the importance of addressing the functional, social, and emotional aspects of customer needs when designing websites. She shares seven lessons learned from her experience in conversion rate optimization.

Georgi Georgiev performed a meta-analysis of over 1000 A/B tests and has a great deal to share about:- What you should expect your win rate to be- The benefits of sequential testing- Why you should report on confidence intervals

Let's face it, experimentation is completely misunderstood. The power and the benefit and potential of it is to innovate and develop a business. And when you think about it, that's what experimentation has always been in relation to the scientific method. If you think about spaceflight, medicine, anything great that's happened in the history of modern civilization, this has all happened as a result of the careful application of the scientific method.

Experimenters obsess about many A/B Testing Statistics concepts - but not all of them are worth worrying about. Statsig's Timothy Chan shares his thoughts about test isolation, interaction effects and confidence levels - some of his thoughts may surprise you.

In this presentation, Andra Baragan, the Founder of ONTRACK DIGITAL will walk you through what you need to know to build a strong, successful relationship with your clients and with your team.You will learn:- how to set expectations with your client from Day 1- how to leverage operating procedures and automate your work- how to communicate with clients and get stakeholder buy-in every time

10 lessons that helped John Ekman in Launching a CRO agency. John learned many lessons when launching his agency - he wants to share them with you.

After decades of acquisition marketing, companies are waking up to the fact that optimising the entire lifecycle of the customer is the way to go. That happens due to rising acquisition costs, cookie deprecation, siloes, company mentalities, etc.In this session, Valentin will share insights from his 12 years of experience transitioning from CRO - website optimization to increase the conversion rate to CVO - experimenting towards improving the CLV.

Message-Market fit is the idea that a message, whether it be a product, service or idea, needs to resonate with a specific target market in order to be successful. It involves finding the right message that effectively communicates the value proposition of a product or service to a particular audience, in a way that resonates with them.

A/B testing plays a critical role in decision-making - but so does AB Testing Statistics Mistakes. In data-driven companies, A/B tests not only prove positive impacts of product features (treatments) but also provide evidence to safely roll out neutral features that are not expected to move business metrics. When rolling out a neutral feature, we need to test if the treatment is non-inferior to control, and conventional A/B testing is not suitable in this case.

Add Exploration and Validation phases to your testing program - because most of your wins are fake.

How to be a good test coder with Jereon Wieresema

Having mature conversations with immature markets, the problem with the word, “Hypothesis”, the importance of HiPPOs with Nima Yassini