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Prove it or Lose it (PDF Version)
50% off! Limited time only.
An Amazon Canada Bestseller!*
The (mostly) no-nonsense guide to surviving experimentation program drama
Are you ready to prove the value of your Experimentation Program? In this actionable guide, Rommil Santiago distills over 15 years of experience and shares all you need to know to survive managing an Experimentation Program. Inside, you’ll learn:
The GROW framework for communicating value effectively
Strategies to win over stakeholders
How to build a brand for your program that lasts
Prove it or Lose it is laser-focused on delivering only the actionable advice you need. Your Experimentation Program is only as strong as the value you can demonstrate.
Are you ready to Prove it?
Need more convincing?
This 255-page Amazon Canada Best Seller* is a surprisingly fast read written in a casual tone because no one has time for pretentiousness. Over a dozen expert CROs from around the world shared their advice on many of the topics to give you a well-rounded perspective.
* Peaked at #1 on Amazon Canada's Best Sellers List for E-Commerce
* Peaked at #4 on Amazon Canada's Best Selling List for Manager's Guides to Computing
Featured contributors:
Ana Catarina
Claire More
Eddie Aguilar
Ellie Hughes
Gintarė Forshaw
Juliana Amorim
Juliana Jackson
Kay del Rosario
Khalil Guliwala
Lucas Vos
Nathan Pedrozo
Sam Barber
Shiva Manjunath
Tim Thijsse
Ton Wesseling
Tracy Laranjo
Will Feng
Still need more convincing? Sheesh. Here are some kind words (I swear I didn’t pay them):
"This book is a raw cut of experimentation, with tangible takeaways to action TODAY. It’s a book chock full of tactics you can take to build and foster a culture of experimentation and optimize your optimization program."
— Shiva Manjunath
Host of the From A to B Podcast
"Rommil's passion for experimentation is evident throughout this book, as is his commitment to fostering a community of practitioners... Rommil's insights are timely as they address the challenges faced by the ones running experimentation at various maturity levels in organizations."
— Ton Wesseling
Founder of the Experimentation Culture Awards
“Prove it or Lose it" is an essential read for anyone looking to scale and embed experimentation within their organization. Rommil Santiago dives deep into the organizational and political challenges that often determine success. A must-have for anyone serious about data-driven growth.”
— Tim Thijsse, Experience Optimization Specialist
“In a world where everyone is trying to make CRO elitist, complicated and gate information, Rommil said, ‘Screw this, here is my experience, resources, and go ahead and be successful.’”
— Juliana Jackson, Associate Director, Data & Digital Experience @ Monks
Also find it on:Experiment Nation (PDF), Barnes & Noble (paperback), Kobo (eBook), Walmart.com (paperback), Google Play Books (eBook), Google Play Books (Audiobook), Indigo (eBook), and over a dozen other locations.
50% off! Limited time only.
An Amazon Canada Bestseller!*
The (mostly) no-nonsense guide to surviving experimentation program drama
Are you ready to prove the value of your Experimentation Program? In this actionable guide, Rommil Santiago distills over 15 years of experience and shares all you need to know to survive managing an Experimentation Program. Inside, you’ll learn:
The GROW framework for communicating value effectively
Strategies to win over stakeholders
How to build a brand for your program that lasts
Prove it or Lose it is laser-focused on delivering only the actionable advice you need. Your Experimentation Program is only as strong as the value you can demonstrate.
Are you ready to Prove it?
Need more convincing?
This 255-page Amazon Canada Best Seller* is a surprisingly fast read written in a casual tone because no one has time for pretentiousness. Over a dozen expert CROs from around the world shared their advice on many of the topics to give you a well-rounded perspective.
* Peaked at #1 on Amazon Canada's Best Sellers List for E-Commerce
* Peaked at #4 on Amazon Canada's Best Selling List for Manager's Guides to Computing
Featured contributors:
Ana Catarina
Claire More
Eddie Aguilar
Ellie Hughes
Gintarė Forshaw
Juliana Amorim
Juliana Jackson
Kay del Rosario
Khalil Guliwala
Lucas Vos
Nathan Pedrozo
Sam Barber
Shiva Manjunath
Tim Thijsse
Ton Wesseling
Tracy Laranjo
Will Feng
Still need more convincing? Sheesh. Here are some kind words (I swear I didn’t pay them):
"This book is a raw cut of experimentation, with tangible takeaways to action TODAY. It’s a book chock full of tactics you can take to build and foster a culture of experimentation and optimize your optimization program."
— Shiva Manjunath
Host of the From A to B Podcast
"Rommil's passion for experimentation is evident throughout this book, as is his commitment to fostering a community of practitioners... Rommil's insights are timely as they address the challenges faced by the ones running experimentation at various maturity levels in organizations."
— Ton Wesseling
Founder of the Experimentation Culture Awards
“Prove it or Lose it" is an essential read for anyone looking to scale and embed experimentation within their organization. Rommil Santiago dives deep into the organizational and political challenges that often determine success. A must-have for anyone serious about data-driven growth.”
— Tim Thijsse, Experience Optimization Specialist
“In a world where everyone is trying to make CRO elitist, complicated and gate information, Rommil said, ‘Screw this, here is my experience, resources, and go ahead and be successful.’”
— Juliana Jackson, Associate Director, Data & Digital Experience @ Monks
Also find it on:Experiment Nation (PDF), Barnes & Noble (paperback), Kobo (eBook), Walmart.com (paperback), Google Play Books (eBook), Google Play Books (Audiobook), Indigo (eBook), and over a dozen other locations.