Coaching with Atticus Li

$0.00

About Atticus Li

I'm a CRO and Growth leader with professional experience across Fortune 150 enterprises and high-growth startups. I currently lead experimentation and CRO & UX at NRG Energy (NYSC:NRG), overseeing testing strategy across multiple national brands and millions of users. Previously, I supported $1B+ in startup client acquisition at Silicon Valley Bank through Marketing Analytics, A/B testing, and funnel optimization.

Specialities

Building & Scaling Testing Culture, Landing Page A/B Testing, Funnel & User Journey Optimization, Conversion Rate Optimization (CRO), A/B & Multivariate Testing Methodology, Growth Strategy for Startups, Behavioral Economics & Persuasive Design, Persuasive Copywriting, Experimentation in Large Enterprises, Growth Marketing

Timezone

CST

About Atticus Li

I'm a CRO and Growth leader with professional experience across Fortune 150 enterprises and high-growth startups. I currently lead experimentation and CRO & UX at NRG Energy (NYSC:NRG), overseeing testing strategy across multiple national brands and millions of users. Previously, I supported $1B+ in startup client acquisition at Silicon Valley Bank through Marketing Analytics, A/B testing, and funnel optimization.

Specialities

Building & Scaling Testing Culture, Landing Page A/B Testing, Funnel & User Journey Optimization, Conversion Rate Optimization (CRO), A/B & Multivariate Testing Methodology, Growth Strategy for Startups, Behavioral Economics & Persuasive Design, Persuasive Copywriting, Experimentation in Large Enterprises, Growth Marketing

Timezone

CST

More about the Coach

My core strength is building scalable experimentation programs—from process to culture—within both complex orgs and scrappy startup environments. I specialize in landing page testing, user journey optimization, and persuasive UX rooted in behavioral science. I’ve helped cross-functional teams embrace a test-and-learn mindset that drives measurable outcomes in CAC, LTV, and engagement.

As a mentor, I simplify technical CRO concepts into practical growth levers. Whether you're trying to break into growth roles, improve your experimentation skills, or build your startup’s first testing roadmap, I’m here to help.

LinkedIn Profile

https://www.linkedin.com/in/atticusli/

Note: You will receive a session invite within 5 business days