CRO Coaching
Experiment Nation’s coaching program is live!
Now you can book time with a CRO expert to pick their brain, learn from their experiences, or just have a great conversation. There are sessions available for every budget or timezone.
Note:
All rates are for 30-minute sessions and are in CAD
Sessions are only available within each coach’s listed Timezone
Jump to: Free Sessions | Pay-What-You-Want and Paid Sessions
Interested in being a coach?
Set your own schedule, choose your session length, and set your own prices (though free services will be prioritized). Get promoted through Experiment Nation’s site and newsletter. Interested in helping others grow? Be a coach today!
Free Sessions
About Olivia Calderon
I am the Entrepreneurship Manager at the most important private university in LATAM. I previously worked as an Experimentation Manager in the Water Treatment Industry and as a business development manager in Tech for ten years for IBM, Microsfoft, Gartner, and SAP Germany. European MBA
Specialities
Innovation I Entrepreneurship I Sales
Timezone
GMT-7
About Johann van Tonder
15 years in CRO. Now running an agency with clients like Avis, Canon, Nike and other less familiar but ambitious brands. I think CRO is broken. It's been reduced to "moving stuff around the page".
Specialities
Getting from raw customer data to insights. Sounds simple, I've seen first-hand that many people have no clue how to do this. Connecting it all to a cohesive strategy.
Timezone
UK
About Ellie Hughes
Ellie has over 12 years experience in the data and experimentation industry.
In that time, she has helped the following businesses to ship experiments at scale, grow their data and product capability and create more value from their experimentation programme: Photobox, Productboard, Rightmove, News UK, Gousto CRUK, Avios, Google Digital Garage
She is the Head of Consulting at Eclipse, an experimentation-focussed agency in the UK.
Specialities
Data Science, Statistics, Experimentation, Product Discovery, Qual and Quant data analysis, Growth including B2B and B2C
Timezone
UK
About Sim Lenz
I’m the VP of Innovation at a leading experimentation agency, where I focus on building tools and systems that turn user research and A/B testing into clear, actionable strategy. My work sits at the intersection of product insight, experimentation, and scalable technology—helping organizations make faster, smarter, and more evidence-based decisions.
Specialities
Experimentation, No-code, AI
Timezone
GMT
About Brianna Palmer
As a Sr. Research & Experimentation Manager at Further, I lead multiple teams of data scientists and analysts to design, test, and analyze experiments for various domains, including healthcare, higher education, financial services, and B2C. I help to translate business problems revealed from various analysis & research methodologies to hypotheses that can be tested.
I specialize in helping to build new programs and strengthening growing ones.
Specialities
A/B Testing, UX Research, CRO, B2C, B2B
Timezone
EST
About Lucas Vos
⭐ Lead CRO Specialist with 12+ years of experience
🏆 Winner and nominee of several CRO and experimentation awards
🎤 Public speaker for CRO and experimentation
⭐ 500+ A/B tests in various industries
As a Lead CRO specialist with more than 500 A/B tests under my belt, I have had the pleasure to lead the programmes for multiple A-brands in building their experimentation culture and optimize their most important customer journeys, from subscription flows, reach for media platforms and of course to eCommerce conversions and AOV.
I have worked for various companies and industries, from media companies like RTL and NRC, energy companies like Essent, and several big consumer brands like Philips, Charlie Temple and TomTom for their eCommerce activities. Through these experiences, I have learned how to deal with various optimization goals and how to find the balance between very different goals and stakeholders.
In the past years, the work of me and my team got several nominations and awards, like the Dutch CRO Awards, the European Digital Media Awards and the Experimentation Culture Awards. Besides that, I have experienced the pleasure to share several stories about CRO and experimentation as a public speaker on international stages.
Specialities
Subscription optimization, media organizations, change management, in-house experimentation
Timezone
Amsterdam (GMT+1)
About Dayo Samuel
I’ve built my career around one core idea: growth happens when you’re willing to test everything, learn continuously, and use data to make smart decisions. For over six years, I’ve helped companies turn experimentation and user insights into real product improvements and measurable results.
Specialities
Experimentation, Research, Data Analysis, Growth, CRO
Timezone
GMT+1
About Atticus Li
I'm a CRO and Growth leader with professional experience across Fortune 150 enterprises and high-growth startups. I currently lead experimentation and CRO & UX at NRG Energy (NYSC:NRG), overseeing testing strategy across multiple national brands and millions of users. Previously, I supported $1B+ in startup client acquisition at Silicon Valley Bank through Marketing Analytics, A/B testing, and funnel optimization.
Specialities
Building & Scaling Testing Culture, Landing Page A/B Testing, Funnel & User Journey Optimization, Conversion Rate Optimization (CRO), A/B & Multivariate Testing Methodology, Growth Strategy for Startups, Behavioral Economics & Persuasive Design, Persuasive Copywriting, Experimentation in Large Enterprises, Growth Marketing
Timezone
CST
About Thijs van Lierop
(UTC +12 / NZST Timezone only)
I am a Freelance Conversion Rate expert with over 10 years of hands-on experience. I have build mature experimentation programs for big corporates (a.o. VodafoneZiggo, AirNZ, Kathmandu, AA Insurance, THL), helping out smaller clients with low traffic sites, and anything in between. I have worked client-side, agency-side and running freelance projects. I have worked in the CRO jungle of The Netherlands, and since 4 years I have been working in New Zealand for NZ/AU businesses.
Specialities
CRO | From Research to insights to tests and implementation | B2C
Timezone
UTC +12 (NZST)
Pay What you want and Paid Sessions
About Rommil Santiago
(Pay what you want. First session is free. Always free for unemployed)
With over 15+ years of experience in optimization, I’ve launched several Experimentation programs, and helped organizations accelerate growth through data-driven experimentation. My work has generated over $110M in proven business impact to date and levelled-up how companies work. I’ve also written an Amazon Canada Bestselling book entitled, Prove It or Lose itwhich helps experimentation program owners survive the politics of launching a program.
Specialities
CRO, eCommerce, job hunting, career coaching, Product Experimentation, Growth, Saas, PLG
Timezone
EST (from 10AM to 4PM only)
About Tracy Laranjo
(Pay what you want)
NOTE: Free if you are unemployed.
I’ve led 20+ CRO programs for some of the biggest names in eCommerce, while making plenty of mistakes so you don’t have to. Book time with me for a friendly experimentation mentor who will pump you up, help you realize (and earn!) what you're worth, and more.
Specialities
CRO, eCommerce, user research, self-employment, job hunting, negotiating
Timezone
EST
About Shiva Manjunath
(Waived Fee for Qualified Individuals)
NOTE: If you cannot afford a session, feel free to connect with Shiva to work out a possible scholarship/discount.
Been in CRO/Experimentation for over 10 years, and digital marketing basically my whole life. My mantra and approach is data-first conversations.
Specialities
Experimentation, CRO, data, research, project management, data analyses, UX
Timezone
Central Time
About Ryan Thomas
First Session is FREE!
I'm pretty decent at explaining complex technical topics in easily understandable ways. I did paid tutoring in uni for math and computer science, and since then teaching is always a big part of my role wherever I am. More recently I've been doing coaching / consulting calls for freelancers, agencies, and in-house CROs for the past 5 years while running a small agency and building tools for experimentation and conversion research.
I can leverage my experience of working with brands like Hoka, Gelato, DBT, Codecademy, MongoDB and many smaller / lesser known companies from startups to multi-billion dollar enterprises to help you level up your experimentation game whether you're a total noob or you have been doing it for years.
First session is free!
Specialities
Strategic CRO, analytics, AB test planning / analysis / statistics, qualitative research, Saas, B2B, DTC.
Timezone
Pacific
About Josh McGlone
I started my CRO journey in-house, launching and scaling programs from the ground up—often with limited tools, buy-in, or structure. That experience taught me how to be resourceful, strategic, and outcomes-focused, whether working in a scrappy startup or managing experimentation at scale.
Now, with 8+ years of experience and as a Principal Consultant at Conversion.com, I've lead programs for some of the world’s most recognisable B2C and B2B brands. I help drive internal development of our research methodology and mentor a team of consultants, helping our team solve more complex, strategic client problems, while supporting running programs that drive results
Specialities
Experimentation, UX research, Product development
Timezone
BST
About Emiliano Blanco
I'm Emiliano Blanco, a Senior Growth Product Manager based in Buenos Aires with over 7 years of experience driving user acquisition and conversion optimization for high-growth companies. Currently at amp, I lead experimentation programs running 20+ A/B tests that have delivered a 10% increase in conversion rates and 30% improvement in funnel performance.
My expertise lies in combining data-driven product strategy with growth marketing to deliver measurable business impact. At CookUnity, I spearheaded SEO product roadmaps and referral programs that increased conversion rates by 8% and improved net revenue per user by 15%. Previously, I managed growth marketing initiatives that resulted in 70% year-over-year conversion increases and reduced customer acquisition costs by 50%.
Specialities
CRO / Growth / AB Tests
Timezone
GMT-3
About Philemon Opolot
I am a certified CXL CRO expert with 4 years of experience focused on e-commerce websites. I worked with AWA-Digital with client like Canon EMEA, Woolworths South Africa and many others. I currently work at Hype digital and I do mainly user research although I am sometimes given other CRO tasks. I love teaching and I believe this will be an opportunity for me to grow the teaching skill.
Specialities
User Research
Timezone
South African Standard Time
About Oreoluwa Akinnawo
Ore is a dedicated website optimization specialist with a unique perspective on digital marketing. His approach is rooted in a deep fascination with human culture and its intricate relationship to consumer behavior.
He has built data-driven strategies & lead optimization roadmaps across ecommerce, EdTech, SaaS, and lead generation, helping clients attract high-value customers and grow revenue month over month.
Specialities
Research, Experiment Roadmaps, A/B Testing, Client Management.
Timezone
Central European Time
About Khalil Guliwala
My expertise is personalization, specifically using user data to grow revenue. I can easily speak analytics (I started off in healthcare analytics), technology (CRMs and data warehouses), and marketing (content, copy, visuals), letting me run experiments that connect silos.
Specialities
Personalization; Segmentation; First-party data experimentation
Timezone
Eastern Timezone